A website for general contractors can be a fun endeavor because of the many potential keywords. The potential for business growth is virtually limitless if the website is optimized properly. People who put in the time to create educational content that is keyword rich will be rewarded.
Where do you start?
There are three main considerations
1. Keywords
2. Capabilities
3. Geographic Area
The first thing a general contractor needs to do is determine which keywords are relevant to their specialization and what kind of business they want to run. General contractors might specialize in renovating high-end condos, lofts, and townhouses in an urban area. One might specialize in luxury homes in suburbs, office renovations, or building retail stores.
Each specialty has its own keywords that you should target. Although a website for general contractors can make a handyman seem like a large developer, it is important to target markets based upon capabilities. Online marketing has the advantage of allowing general contractors to reach niche markets and connect with them in a way that is not possible otherwise.
Next, you need to run economic feasibility studies that are based on your capabilities. An economic analysis of the target market will determine which geographic area should be targeted. General contractors that specialize in luxury remodels of $5 million will require a wider geographic scope than general contractors who work on homes worth $300,000.
It can be a little tricky to decide how to attack a particular market. It is best to use a spread sheet to organize the keywords and names of geographic towns or states to help you get an idea of how to proceed. This will give you a starting point for determining how much content your general contractors’ website needs. The site will reach more potential customers if it contains more keywords and other content. The cost of building a large site is worth it considering the fact that you will get many projects from it.
Content Creation for A General Contractors Website
Next, create the website’s content. First, create the content. Start by creating the targeted keywords and long tail keywords. Writing 500 words or more per webpage is ideal. The targeted keyword should be used 2-3 times per 100 words. To create quality content, it is easy to put the keywords on a page with 8 long tail keyword sub-categories. Each category should be written with 60 words, totaling approximately 500 words. This simple strategy will allow you to write a coherent article that is both concise and relevant.
It is also recommended to select photographs that can be used as supporting material for the general contractors. Finding the right photos for your content can be difficult and time-consuming. It is best to select them before you start writing. This will help you save time and increase the quality and relevancy of your content. You will need to tag your photos with keywords. Choosing images that are relevant to your keywords will improve your search engine optimization.
In-Site Link Building for General Contractors
Before you start writing content, this is an important step. By creating text links, you can create links that link from one page to another based on relevancy. This step can be compared to building a house with hallways leading from room to room. It would be a shame to have to travel from your kitchen to the bathroom. Link building is exactly the same. First, build your site architecture. Then create links to pages based on keyword relevancy.